Ecoat Secures €21M to Reinvent the Future of Paint – Sustainably 

3 Apr 2025 | Press release

 

Grasse, France – March 2025 – French green-tech scale-up Ecoat has just closed a €21 million funding round to shake up one of the world’s most carbon-intensive industries: the coatings and paints sector, which alone accounts for 2% of global industrial greenhouse gas emissions. By replacing fossil-based binders with bio-based, low-carbon alternatives, Ecoat is paving the way for a radically more sustainable future. 

 The round includes €18 million in equity from leading environmentally committed investors — Yotta Capital, the European Circular Bioeconomy Fund (ECBF), and Starquest, Ecoat’s historic investor since 2013 — with additional support from the French government’s France 2030 plan via ADEME. An upcoming debt package backed by Bpifrance and Ecoat’s banking partners will bring the total to over €21 million. 

This marks a turning point for Ecoat. With the support of our new partners, we’re ready to scale fast — expanding production, accelerating R&D, and going global — all while staying true to our mission: making sustainable coatings the industry standard. We’re proud to be a European leader already — and now, we’re stepping into the US and Asian markets to take this impact to the next level.” says Olivier Choulet, CEO of Ecoat. 

With its investment in Ecoat, Yotta is proud to finance through its Growth Fund Yotta Growth Industry a French leading industrial SMEs which brings to the market innovative and cost-competitive low-carbon solutions to accelerate the decarbonization of the paint & coating industry. We will work alongside Ecoat’s management and our co-investors to help accelerate its growth and its positive impact on the environment” said Nadia Bouzigues, Managing Partner at Yotta Capital Partners. 

As an investor committed to advancing circular bioeconomy, we at ECBF are proud to support the expansion strategy of Ecoat, a technology leader with a clear commitment to sustainability and circularity. Ecoat’s unique bio-based solutions have already proven their potential in the cost-efficient de-fossilization of paints and coatings” adds Michael Nettersheim, General Partner at ECBF. 

We’ve been backing Ecoat since the very beginning, in 2013 — long before the coatings sector turned its eyes to sustainability. From those early days to becoming a European market leader, we’ve watched Ecoat turn vision into execution. This new round marks a new chapter: one of international growth, especially in the US market, to maximize the decarbonization impact in the global building industry,” adds Chloé Cohen-Aknine, Investment Director at Starquest Capital. 

A Deep Tech Mission, Rooted in Nature 

Born in Grasse in 2011 — and officially a “Société à Mission” since 2022 — Ecoat develops water-based, bio-based, and high-performance binders that replace fossil-derived polymers in decorative, wood, and metal paints. Driven by green chemistry and eco-design, the company integrates sustainability, performance, and life cycle analysis into the heart of every innovation. 

With an average annual growth rate of 60% over the past 5 years, Ecoat is outperforming a coatings market that has remained flat or even declined in recent years — a testament to both the quality of its solutions and the urgency of the ecological transition. 

Driving the Transition to Low-Impact Coatings 

Ecoat’s binders don’t just lower emissions — they enable true industrial-scale decarbonization. Thanks to a powerful combination of life cycle assessment expertise, deep bio-based formulation know-how, and a Responsible Care commitment to safe chemical management, Ecoat is actively helping an entire industry transform its environmental footprint — without compromising performance. 

And with a strong rebound expected in the global coatings market, Ecoat is perfectly positioned to capture the momentum and aims to deliver strong double-digit growth in 2025. 

What’s Next? Industrial Scale Meets Global Reach 

This new funding will fuel Ecoat’s next phase of growth: 

• Scale production to 30,000 tons of bio-based binders at its Roussillon plant 

• Expand the team across R&D, operations, and commercial 

• Accelerate international expansion in Europe, the US, and Asia 

• Launch new products and deepen strategic partnerships with global industrial leaders 

• Pursue targeted build-up opportunities, leveraging its solid growth to consolidate and expand its leadership in sustainable coatings 

Backed by its new environmentally committed investors — Yotta and ECBF, and long-time partners like Starquest, 123 IM, Smalt Capital, RSI, and CPG, Ecoat is entering a new era of sustainable industrial leadership. 

About Ecoat 

Created in 2011, Ecoat is on a mission to transform the coatings industry with eco-designed, bio-based solutions that reduce environmental impact and promote a circular economy. From R&D to rollout, every step is driven by a belief: better chemistry leads